Crafting highly personalized outreach pitches takes a lot of time and effort, but it’s worth it
The idea that content alone can’t win outreach campaigns is a hard pill to swallow.
After all, we’ve been told to create the best content we can possibly come up with, optimize it for search, and ensure it’s easily sharable, and the rest will take care of itself.
One thing no one ever tells us is that great content isn’t good enough by itself, and it won’t always ensure visitors and shares.
For better or worse, in an environment that’s oversaturated with too much information that our brains can’t process, paying attention to details can often mean the difference between a successful SEO campaign and a complete failure.
When it comes to content promotion, the most overlooked and undervalued tactic is personalization. Many times content creators and SEOs think personalization doesn’t really matter, and it’s a wasted effort.
And many times that’s what happens.
But, if done right, personalization can take your SEO and content marketing efforts to the next level. When done well and paid the necessary attention it deserves, it might even help your company establish a new industry standard.
The idea that content alone can’t win outreach campaigns is a hard pill to swallow.
Contrary to popular belief, the research shows that content alone can’t win outreach campaigns.
The research shows that content alone can’t win outreach campaigns.
Use a combination of templates and highly personalized outreach emails
However, it’s also true that you can’t create a custom email for each and every outreach campaign.
Use templates as a starting point
To save time, you can start with a template and then customize it for each campaign.
Personalize outreach emails
Now that we’ve covered the importance of using templates and personalizing outreach emails, let’s look at some of the ways you can personalize your emails.
Conclusion
Crafting highly personalized outreach pitches takes a lot of time and effort, but it’s worth it.
The idea is to use templates as a starting point, and then personalize them to tailor the message to each potential link partner’s needs and interests.
