A text written about a given overall topic will often have several sub-topics, or directions in the text to eventually culminate in a conclusion. A homepage for a SaaS tool could, for example, have different sections where each of the advantages of the tool is mentioned.
The above is gold worth knowing in relation to link building. The reason for this is that you like to have links from the text that is somehow about what your target page is about.
This is now possible to find out by using Content topics.
What is Content topic?
The Content topic shows the topics that the content of a given web page is about. This is analyzed and assessed at section level. This means that a page that is about SEO may well have a section that is about Google ads for example.
So Content topics tell something about what different topics the page is written about.
Since a page’s text can be about a lot of topics, there can often also be many different content topics found, which can be seen by hovering over the given Content topic.
Content topics are in the middle of our topical funnel, which means the topics are more niche-specific than Domain and URL topics but still overall compared to keywords.
How Tabtimize determine a URL topic
So how do we determine a Content topic and how do we score it.
As said before, a Content topic is based on the sections of the page, which means that we take each individual section and analyze it. We then assess, based on relevance, dominance, and confidence scores, what overall scores each Content topic should have.
Content topics are also unique in the way the machine understands the topics because it tries to assess the conceptual meaning of the section, which means that there should not necessarily be specific keywords present for the machine to understand what the section is about.
You will therefore in some cases see some slightly off topics, but these will typically be far down the list and typically have low scores.
In the example above, you can see that machine has found the Content topic: “American films”, which the content of the page does not mention.
How should the URL topic be assessed?
Content topics can be used in particular to understand what the page’s niche is, or at least in what given context the page’s important keywords are in.
In the example above, you can use a Content topic to understand that the page, which is clearly about Escape rooms, is in context with New York City. That is, the page is about the best escape rooms in New York City.
Whereas the example below tells you that the page is sure about escape rooms games but the context is problem solving.
With further investigation, you will be able to conclude that this page is about escape room games in the context of what skills are needed to solve escape rooms (Especially if you take the page’s title into consideration as well).
So you would know what kind of skills this page mention and that you could try to utilize in your link building if it would be relevant for your approach.
