White-Hat Link Building 101

In the digital marketing world, the bad guys and the good guys all have the same end goal.  What sets them apart is the way they go about achieving this…

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What is a high quality backlink?

In the SEO world, finding high-quality backlinks is like finding a €20 bill on the street. They are scarce and difficult to spot at first glance. You might even be…

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Top 10 SEO myths to kiss goodbye in 2022

There are multiple myths and misconceptions surrounding SEO—one of the most critical and important aspects of contemporary online marketing.  Following misleading information can steer even the most well-meaning and hard-working…

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What is a contextual backlink?

Let’s start with the most basic definition.  Contextual backlinks can be outbound (links to other websites), or inbound (links to your own content) and are found within a body of…

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