The difference between a manually build backlink and a PBN backlink (Private Blog Network)

What is a manually build backlink?

A manually build backlink is created by either adding new content to another website or getting a backlink from an already existing piece of content. It is also a backlink that is created by “hand”, meaning it is not a part of a link building software.

What is a PBN (Private Blog Network) backlink?

A privately owned blog network, or PBN, is a collection of websites that are privately owned and run under the same person’s control. These websites are designed to manipulate rank in the search engines by let companies buy a link from one of the PBN’s websites.

The difference between a manually build backlink and a PBN backlink

One major difference between these two is the fact that a manually build backlink is seen as a natural backlink, while a PBN is seen as artificial. This is because manually build backlinks are seen as actual content that is being found valuable enough by another webmaster to naturally link out to.

The bottom line

Manual backlinks are seen as a natural, organic way to increase SEO while PBN backlinks come with a certain risk.

It’s easy to see why many would opt for manual backlinks, as they are viewed more favorably by search engines and can be more easily monitored over time.

When constructing your digital marketing plan, consider the difference between manual and PBN backlinks in order to make the most of your efforts.

How have you been able to use these differences in order to give your business an advantage?

Share your insights with us in the comments below!

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Julian Singh

Julian is the founder of Tabtimize. He has more than 8 years of SEO experience and loves helping companies to raise their SEO potential with contextual relevance.