A niche edit campaign is a type of a link building strategy where you will be asking editors of a link opportunity’s web page to make edits to their posts in order to include a link to your target page. The edits may be minor, such as adding <a href> link and marking an anchor text of already existing content on the page. They may be more substantive, such as adding a paragraph of content or rewriting the whole post to be more contextually relevant.
What is the impact of niche edits?
The impact of Niche edits can be massive. The reason for this is you often get a link from a page that is already been indexed by Google.
If that page also has had traffic, then you will properly see huge benefits from that link, not only in terms of SEO but also in terms of direct traffic from the link itself.
And with Google Guideline in mind, a niche edit is as close as organic/white-hat as it gets when talking about acquiring backlinks.
How do you do a niche edit campaign?
So how do you do a Niche edit campaign? Well, you properly reach out to the link opportunity’s editor to request them to include a link to your target page.
That sounds easy, right?
Well everyone who has tried this method (or link building outreach in general) knows that it is not that simple. Because you will most likely have to offer some value in return for the placement of a link to your target page.
The value you offer in return can vary a lot. It could be that you propose to totally rewrite the content of the link opportunity’s web page, this could example be done with older posts.
You could also offer to make a post about the link opportunity’s business on your social accounts, works great if you work in the somewhat same industry and you have an attractive amount of followers of course.
The list is long. However, the important part is to include some value in return. Better yet, ask yourself, what would it take for you to link out to people you would cold email you?