A link building agency is a type of marketing agency that specializes in SEO, where they offer services such as link acquisition and link quality assessment.
If you’re looking for a link building agency, you’ll want to find one that does more than just link acquisition, and also focuses on quality assessment. Link acquisition or link building is the process of getting links from other websites. Link quality assessment is the process of checking links to see if they’re relevant and of high quality, which will help your gain trust in the eyes of search engines.
What are the benefits of using a link building agency?
There are many benefits to using a link building agency, such as having access to more link opportunities and carrying out link quality assessments.
A link building agency can also help you find more opportunities to build links to your site as they most likely will have a good network of bloggers, influencers, and businesses to reach out to. They’ll also carry out link quality assessments to make sure the links you’re getting are of high quality and good for your site.
What are the drawbacks of using a link building agency?
When you use a link building agency, they’ll be working on your behalf, which means you’ll have to pay for them. So the cost is a drawback. Plus, they can spend a lot of time on tactics that won’t provide results, which is another drawback.
Yet another drawback can be that some agencies solely are building links with the use of PBNs. The reason this is a drawback is that PBNs are against Google webmaster guidelines and often also of poor quality. Which could end up hurting your site.