What is a link building company?

A link building company is a company that specializes in helping your business to rank higher with the help of links. They do this by creating strategic links to your site with other sites it shares a common audience.

Link building companies offer a range of services to their clients, with some specializing in SEO and others in PPC. Depending on what you need, they will create an appropriate strategy for you.

Many link building companies will provide a ‘link building plan’. This is a document outlining how they will try to increase the ranking of one of your pages.

What are the benefits of using a link building company?

There are many benefits of using a link building company. First of all the time spend building links is massive, so you will be able to save a lot of time. The expertise and experience required to build links by outreach can as well be of the biggest benefits by using a link building company.

They are able to create backlinks to your site with other relevant sites it shares a common audience. This could result in an increase in your website’s ranking. They could also have the capacity to create a link building plan for you to follow yourself.

A link building company can properly also provide you with a range of other services to meet your needs.

How does a link building company work?

The first step of the link building process is to analyze your site to identify areas where you are missing links. The second step is to create a list of potential sites where you are missing links, and the third step is to contact them to ask for a link. A link building company will then create a list of the potential sites they are going to contact, and then they will contact them one by one.

Their approach to this process is different from the standard approaches. They will contact the link prospects in a series of different ways depending on the type of site they are contacting.

However, you must be aware that the link building companies could as well be working with PBNs which is not the way building as mentioned above.

How to select the right link building company for me?

When looking for a link building company, you need to know what your goals are. Here are a few questions you can ask yourself to figure this out:

Do you want to increase the number of backlinks to your site?

Do you want to increase your domain’s page rank authority or topical authority?

Do you want to rank better in the SERPS?

Do you want to increase the amount of traffic to your site?

There are many link building companies, and it can be hard to know which one to choose. Here are a few points to consider:

What is the process they use? – Do they build the links with proper outreach or do they only use PBNs?

What is their backlink strategy? – Niche edits, guest posts, digital PR, etc.

What is their domain’s page rank authority and topical authority? – If they do not have a great site themselves who can they do it for you, right?

What is their portfolio history? – Have they been able to rank other sites, and preferably other sites in niches with similar competition as your niche?

Once you have answered these questions, you should have a good idea of which company to choose.

Julian Singh

Julian is the founder of Tabtimize. He has more than 8 years of SEO experience and loves helping companies to raise their SEO potential with contextual relevance.