What is a Guest Post Campaign in link building?

What is a guest post campaign?

Guest posting has become a popular way to earn high-quality links, develop your blogger’s personal brand, and create high-quality content.

The concept of guest posting is simple: you write an article for someone else’s website. However, there are important considerations that go into writing a guest post that will appeal to the link opportunities audience.

Some considerations include:

The article should be well written and researched.

It should be contextually relevant for both your target page and the link opportunity page.

You should be able to submit the article in a timely manner according to the link opportunity’s editorial calendar.

Why do guest post campaigns work?

Guest blogging is a proven way to get your content in front of a new audience. You might wonder why guest blogging is a good idea. Here are a few reasons:

  1. It’s a way to show off your expertise.
  2. It can give you a jumpstart on search engine optimization.
  3. You can land links from a high-quality website.

Guest posting is an effective way to get the word out about your business, which in turn leads to increased traffic and conversions.

Companies often take part in guest posting campaigns to increase brand exposure and build links for SEO and traffic reasons.

Guest post campaigns also work well because they are a relatively inexpensive marketing tactic.

These campaigns are often successful because they are targeted at specific websites that are relevant to the business or niche.

As long as you are willing to put in the time, guest posting campaigns are an effective way to improve your business.

Guest posting campaigns work because they are an inexpensive, targeted marketing tactic. Companies are often willing to participate in guest posting campaigns because they are a relatively inexpensive way for both parties to gain some value.

You as a guest poster get to get some exposure and a link. The site you post on gets to get free content that could bring value for their readers, search engines, and lead generation.

How to choose a good topic for a guest post?

Before you can begin searching for guest posting opportunities, you have to have content to share. Before you start writing a guest post, you need to decide on your topic. This can be challenging, especially if you have never written content for another website.

Let’s look at a few tips for choosing a topic for a guest post.

1. Follow the topic of the website

If you’re writing a guest post, you should aim to write an article that will be relevant to the website’s audience. This is super easy with Tabtimize as we automatically do it for you.

2. Write a post on a topic that inspires you

When you write a guest post, you’re probably not going to get paid for it. As a result, you’ll want to make sure you’re writing about a topic that will keep you motivated throughout the writing process. I’ve found that writing about a topic that I’m excited about helps me to be more creative and I’m often able to come up with a unique way to approach the topic.

As an example, I recently wrote a post about how to make a living working remotely for an accounting SaaS company. Before I started writing the post, I decided to make a list of interesting stories and experiences that I’ve had over the years that I could share with the readers.

For example, I’ve been traveling for more than four years while I was working as an SEO and I’ve had a lot of interesting experiences along the way. I think that’s the key to writing a great post that will be well received. You want to write about a topic you’re excited about that’s also relevant to the readers of the blog you’re guest posting on. If you can do that, you’ll be able to write a post that’s much better than the average post.

3. Use Google’s autocomplete

If you’re struggling to come up with a topic that you like, consider using Google’s autocomplete. Simply type a keyword that you’d like to write about into the search bar, and Google will suggest additional keywords. I use this whenever I want to write a blog post.

For example, let’s say I want to write about the “HTTP methods“. I type it into Google and look at the suggestions.

Google search for HTTP methods

I notice some interesting suggestions, and I want to investigate them further. I click the first suggestion.

First Google search suggestion clicked

I notice that the first suggested article has a lot of comments, which means people are interested in the topic. This makes me think that the topic would be interesting to write about.

I click on the first article.

I read the article, and I notice that it’s a bit too advanced for my audience. I can’t write about it, because I don’t have enough experience with the topic.

I click on the next article.

I notice that the next article is more beginner-friendly. I can use it as a source of inspiration for my blog post.

I keep clicking articles and see what they are about.

Eventually, I find an article that’s perfect. It’s beginner-friendly, it’s well-written, and it’s fun to read. I use it as a source of inspiration.

I also want to back up my claims with facts. I click on the first w3schools result, because I know it’s a trusted source.

First W3Schools article clicked

I read the article, and I notice that it confirms my claims. I use the w3schools article as a source of information for my blog post.

How to find websites that accept guest posts?

Once you have your guest post topic, it’s time to find websites that accept guest posts. Here are some tips for finding websites that accept guest posts.

1. Use search operators

There are a variety of search operators that can help you find websites that accept guest posts. A few to consider include:

  • intitle: “guest post”
  • intitle: “submit a post”
  • inurl: “write for us”
  • inurl: “guest post”
  • inurl: “submit blog post”
  • inurl: “guest author”
  • inurl: “become a contributor”

2. Follow the right people on social media

There are many people on social media who share links to guest post opportunities. Connect with bloggers and link builders on social media and follow them.

Bonus: Here is a few people, groups, and social channels to follow:

Where to find guest post opportunities



Google Plus






  • Google Alerts – Use Google Alerts to get notified about opportunities on the go
  • Google – Use Google to find opportunities in your niche
  • Google’s Keyword Planner – Search for keywords related to your niche and see what comes up

What to do after you publish a guest post?

You’ve written your guest post, and it’s been published. What’s next?

Here are some tips for what to do after you’ve published a guest post.

1. Share the article

After your guest post is published, share the article on your social media accounts. This will help you reach a wider audience and demonstrate to the website that you’re willing to promote your guest post.

2. Thank the editor

After your guest post is published, don’t forget to thank the editor. If you’re polite and appreciative, they might be more likely to consider publishing your future guest posts.

3. Create a bio

Create a brief bio for yourself. This should include a link to your website, any social media accounts that you want to share, and a brief description of what you do.


Writing guest posts for other websites is a great way to build your personal brand and earn quality backlinks.

Choosing a topic for a guest post is an important first step. You’ll want to write an article that will appeal to the website’s audience.

Finding websites that accept guest posts is another important step. You can use search operators to find websites that accept guest posts. You can also follow bloggers and link builders on social media to stay updated on guest post opportunities.

After you’ve published a guest post, remember to share the article and thank the editor. You’ll also want to create a bio that links to your website and social media accounts.

Julian Singh

Julian is the founder of Tabtimize. He has more than 8 years of SEO experience and loves helping companies to raise their SEO potential with contextual relevance.